The Revolution of the Connected Consumer
Opinion, Social MediaWhile I get a lot of satisfaction out of teaching you how to use the tools I hope you understand that we are talking about more than just a new “nice to have” in your marketing toolbox.
The goal of this post is to motivate you to watch this 11minute video of a TEDx Persidio talk by Brian Solis. I know that my saying it is important to watch is not going to be enough, so I’ll transcribe a few key quotes below the video.








Over the last couple of years I have enjoyed Frithjof’s helpful hints about the effective use of Social Media tools and was constantly impressed with his ability to create effective and engaging communication content.
For this year’s re-election campaign I asked him to help with my digital media strategy and execution. With short notice he designed and implemented an effective strategy, integrating several social media platforms and creating a brand new website.
Frithjof successfully dealt with the particular branding rules of our party and Elections BC as well as creating content that was designed to appeal to a wide ranging audience. Frithjof and his team tirelessly created engaging content including text updates and video features and also did real time reporting of events.
Frithjof is very responsive and able to communicate in a variety of ways so I could always rely on the timely publication of important content during a busy campaign.
I am looking forward to continuing to work with Frithjof as a digital media strategy advisor on my communications team.