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Blog posts marked with this Category are also posted in my regular Social Media Column at Welcome to Kelowna .com

Explore Enderby

Beyond Marketing: @ExploreEnderby – The Twitter Project in The North Okanagan

I’m always looking for good, innovative ways to use Social Media tools and today I would like to introduce you to an awesome project using Twitter. We found this great Project in the little town of Enderby BC – population of 2900. We traveled to Enderby to talk to some of the people involved so I could tell you the story of this unusual Social Media project.

Social MEdia is the oxygen of this revolution

Social Media Is The Oxygen Of This Revolution #SyriaKelowna

As a Social Media consultant I often write about the How, What, Why and tips and tricks to make your experience more rewarding. As much as I love doing that Social Media is much more than that – it represents a fundamental shift in our lives – a shift that can be compared to the impact of the printing press or the industrial revolution.

With the help of many friends I co-organized an event yesterday that brought the struggle of the Syrian people into our small city of Kelowna, BC

don't sanitize your social media presence

Don’t Sanitize your Social Media Presence

Don’t get me wrong – I do schedule updates and I am guilty of using Twitter as a RSS feed too often. We all get pulled into self promotion sometimes. I’m also glad I still have my private Twitter account @frith64 where I chat about my hobbies and my political opinions.

But! Remember that it’s people that make purchasing decisions, not search engines and not analytics. After all the glitter is gone, consumers as well as B2B (business to business) decision makers are human beings – Social Media works when we manage to establish a direct or indirect personal connection.